Research Methodology
Data Collection :-
There are two main sources for collecting data. These are :-
1. Primary Data.
2. Secondary Data.
1. Primary Data :
It is the data that is collected for the first time. It is fresh and the originally collected by the surveyor.
In this Project - Sales Promotion Schemes, the researcher contacted 250 customers and situated on the various points of the Sonepat, Panipat, Karnal & nearby areas.
The response were collected personally by the reasearch through a structural questionnaire, consisting of 20 questions.
2. Secondary Data :
Secondary data is the one which is collected by the some one else and already used in some or the other form. Here the secondary data used was the theoretical aspects of promotional tools and the statistical method made use of.
Sample :-
A sample of 250 customers was chosen from Sonepat, Panipat, Karnal & nearby areas. The sample chosen was fully on the basis of convince of the researcher. It was a non-probability sample.
Analysis and interpretation :-
The total data was presented in simple tables, graphs and percentage method was used for interpretation.
Limitation :-
Due to time and money constrains the present study was confined only to a sample of 250 customers and that too of Sonepat, Panipat, Karnal & nearby areas.
Questionnaire
Name :
Age : 18-30
o 30-40 o Above 40 oProfession :
Income :
3000-5000
o 5000-7500 o 7500-10000 o 10000-15000 o Above 15000 o1. Have you heard about the brand Grasim/Grasim Suiting?
Yes
o No o2. Have you ever seen the Advertisement of Grasim ?
Yes
o No o3. Where did you saw the Advertisement
On T.V.
o In Magazine o Hoarding o Others o4. Does it provides the sufficient information about the product you needed ?
Yes
o No o Partially o5. Can you recall the content of Grasim Advertisement ?
Yes
o No o Partially o6. What do you think about the consistency of Grasim’s advertisement ?
Excellent
o Good o Average o Poor o7. Which channel do you watch most frequently ?
DD1
o DD2 o Zee T.V. o Sony o Star Plus o Zee News o Others o8. Have you ever heard about "Mr. India" "Mr. International" Contest organised by Grasim ?
Yes
o No o9. Do you found these events as are effective advertisement medium ?
Yes
o No o Partially o10. What type of advertisement do you like the most ?
Personality Symbol
o Musical o Fantasy o Life Style o11. Which other advertisement can you recall ?
Raymonds
o Siyaram o Vimal o OCM o Mayur o Dinesh o Grasim o Digzam o12. Which advertisement is most consistent ?
Raymonds
o Siyaram o Vimal o OCM o Mayur o Dinesh o Grasim o Digzam o13. Which brand in the fabric is the most frequently advertised on T.V. ?
Raymonds
o Siyaram o Vimal o OCM o Mayur o Dinesh o Grasim o Digzam o14. Have you purchased Grasim Product ?
Yes
o No o15. Have you satisfied with the product ?
Fully Satisfied
o Partially Satisfied o Dissatisfied o16. Do you know the new product launched by Grasim viz. coolers, WWF, SUMO ?
Yes
o No o17. Do you recommend the product to others if you are satisfied with it ?
Frequently
o Occasionally o When asked o Never o18. Which Media do you like is the most efficient for advertising fabric ?
Electronic
o Print o Outdoor o Mail o Word of mouth o19. Do you feel good when you see the advertisement of the brand which you have purchased ?
Yes
o No o20. What time of the day do you feel the best for the advertisement on TV ?
Morning
o Mid-day o Evening o Late night oSales Promotion Schemes - Project Report - Previous Chapter ..............