Brand Preference of Soft Drinks : One of the most
competitive markets in the world at present is the soft drink market in which
crores of rupees on advertisement and other promotion activities are being
spent. It is one of the many sectors, registering steady growth over a hundred
years throughout the world .In India the soft drink industry is flourishing well
with a wide range of brands comprising both popular-international, national and
regional branded soft drinks. In present investigation, the impact of
globalization on brand preference of soft drinks and the factor determining the
brand preference are studied.
In the project report “Analysis of Brand Preference of Soft Drinks in
Global Market” Primary data has been collected regarding present study
of soft drinks through questionnaire in Panipat city.
INTRODUCTION TO TOPIC
In modern business world, due to the development of science & technology, many new brands of products flood the market every year. When the new brands enters into market, some consumer switch over to it.
Hence, a study on brand preference becomes necessary. The purchase decision
largely depends upon taste, quality, quantity, price, availability & the like.
Due to globalisation, there are many soft drink brands available in the market
such as :
COCA COLA BRANDS
* Coca-cola, Fanta, Sprite, Gold spot, Limca, Maaza
and Thumbs up
PEPSI BRANDS
* Pepsi, Mirinda, Slice, Lehar 7up
NATIONAL BRANDS
* Torino, Bovonta
LOCAL BRANDS
* Eye Brand, Kalimark, Ruby
In current scenario, where the competition is tough, consumer choose according
to their own will and pleasure & hence there exists a preference of brand. The
company can achieve the objectives and complete in the market, only when they
satisfy the needs of the customer by taking into account their reasons for brand
preference, factors influencing it, level of satisfaction, complaints and
suggestions.
This project is regarding Soaps Industry in India. This project is our paid category, its cost is Rs. 2499/- only without Synopsis and Rs. 2999/- only with synopsis. If you need this project, mail us at this id : bkm.7899@gmail.com of call me at 08398957646
We will send you a hardcopy with hard binding and a softcopy in CD from courier.