MBA MARKETING PROJECT REPORT ON EFFECTIVENESS OF PERSONAL SELLING IN BUSINESS TO BUSINESS {B2B}
Project Report on Effectiveness of Personal Selling in Business to Business (B2B)
Contents
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Significance of the study
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Review of existing literature
- Conceptualization
Industry profile
Company profile -
Focus of the problem
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Objective of the study
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Research methodology
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Findings of the study
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Limitation of the study
Significance of Study
- To study the effectiveness of personal selling in business to business marketing.
- To study the importance of personal selling as compared to other channel.
- To know the customer view point regarding various personal selling techniques.
Review of Literature
Dr.Matin Khan:- “The oral presentation of a company products, or services to one or more prospective purchasers for the purpose of making a sale”.
David L.Kurtz:- “Personal selling is a promotional method in which one party (e.g., salesperson) uses skills and techniques for building personal relationships with another party”.
Industry Profile
In 1912, an English metallurgist, Harry Brearly, accidentally discovered Stainless Steel.
From undergrounds pipes to space, dairy equipment to pharama equipment, coins to automobiles. Stainless Steel is everywhere. Like we like to say, "Tomorrow definitely belongs to Stainless Steel".
Company Profile - Jindal Stainless Ltd.
Jindal group was founded by late Sh. O.P. Jindal in1952.
Jindal steel is one of the largest steel producers in India with 12 plants in India and 2 in USA.
He started by trading in steel pipes in Nalwa, a village in the present-day Haryana.
Focus of the Problem
Focus of problem is common task of salespeople, especially when selling in business markets, is to educate customers on new product offerings The fact that personal selling involves person-to-person communication makes it a natural method for getting customers to experience a product for the first time..
Objectives of the Project
The main objective of this study is to know “Effectiveness of personal selling in b2b selling”.
Sub Objectives :
- To study the effectiveness of personal selling in business to business marketing.
- To study the importance of personal selling as compared to other channel.
- To know the customer view point regarding various personal selling techniques.
The available information through scientific procedures.
Research Methodology :
- MARKET RESEARCH DESIGN : Descriptive cum exploratory
- DATA SOURCE : Primary & secondary
- RESEARCH APPROACH : Survey method
- RESEARCH INSTRUMENTS : Questionnaire
- TYPES OF QUESTIONS : Close as well open ended
- SAMPLE SIZE : 100 samples
- MODE OF COLLECTION DATA : Respondents to be chosen randomly. Random Sampling)
- PRESENTATION OF DATA : Through Pie Chart, Bar Chart and Tables.
Analysis of Project Report on Effectiveness of Personal Selling in b2b Selling
1. Which steel company you most prefer?
2. Which method of contact is used by between you and your company?
Direct - 16, Telephone - 84, Email - None, Fax - None
3. Which mode of purchasing you prefer?
Director - 0, Indirect - 100
Findings of the Project
- According to my survey about 80% of the respondents agree on the fact that company name influence the buying decisions. Company name, which have positive image like jindal, surya parkas, ravindra, rst, jodia etc., differently influence the buying behavior of the customer.
- Jindal Company provides better personal selling in b2b selling techniques. So, Jindal Company is better than the other company in personal selling in b2b selling.
Limitations of Project Report
- Time Constraint
- Financial Constraint
- Lack of knowledge
Project Description :
Title : MBA Project on Effectiveness of Personal Selling in Business to Business - Project Report- 90 Pages
This project is our paid category, its cost is Rs. 2499/- only without Synopsis and Rs. 2999/- only with synopsis. If you need this project, mail us at this id : bkm.7899@gmail.com or Call me at +91-8398957646.
We will send you a hardcopy with hard binding and a softcopy in CD from courier.